As you scroll through your Facebook or Twitter feed, what catches your eye: a boring wall of text or a bold, strong image? Obviously, it’s the image (photos are clichéedly called “eye-catching” for a reason).
we’re designing a social media posts, developing concepts, graphics, and layouts for product illustrations, company logos, and websites. determining the size and arrangement of copy and illustrative material, as well as font style and size. preparing rough drafts of material based on an agreed brief. reviewing final layouts and suggesting improvements if …
And this isn’t just a vague anecdote. than those without images, while You can’t even post to Instagram without a picture.
This means that if you’re responsible for social media for your brand or small business, creating great-looking images should be a big part of your job. But, with every one of your competitors also trying to plaster social media with pictures, you need to make sure you have the tools to do a good job, and make strong and, yes, eye-catching images that drive traffic and engagement. The good news is you don’t have to invest thousands of dollars in a professional design firm, or even hundreds of dollars in software—there are some fantastic free design tools to get you started.